{"id":116,"date":"2018-03-08T07:16:58","date_gmt":"2018-03-08T07:16:58","guid":{"rendered":"http:\/\/www.one-read.com\/blog\/?p=116"},"modified":"2021-04-29T07:46:45","modified_gmt":"2021-04-29T07:46:45","slug":"attention-digital-publishers-the-world-doesnt-end-at-facebook","status":"publish","type":"post","link":"https:\/\/www.one-read.com\/blog\/attention-digital-publishers-the-world-doesnt-end-at-facebook\/","title":{"rendered":"Attention! Digital Publishers, The World Doesn\u2019t End at Facebook"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.one-read.com\/blog\/wp-content\/uploads\/2018\/02\/publisher.jpg\" alt=\"OneRead Digital Publishing channels\" width=\"768\" height=\"236\" class=\"alignnone size-full wp-image-143 mrgn-b2\" srcset=\"https:\/\/www.one-read.com\/blog\/wp-content\/uploads\/2018\/02\/publisher.jpg 768w, https:\/\/www.one-read.com\/blog\/wp-content\/uploads\/2018\/02\/publisher-300x92.jpg 300w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<p>Facebook recently made an announcement that drove digital publishers into a state of shell shock. It made certain that businesses, brands or digital products wouldn&#8217;t receive any special priority in the news feed and user generated content would be given the primary preference.<!--more--> This move from one of the most popular marketing channel for businesses can be disheartening, but there still are ways to go about building an identity as a publisher without relying much on Facebook. It in a way is a blessing in disguise for organizations over reliant on social media channels while placing lesser efforts towards their core publication websites and apps. It is in a way an ideal opportunity to make amends to the loose ends in your digital products and make them more beneficial to your audiences. <\/p>\n<p>Despite all the concern Facebook&#8217;s decision has caused for other businesses, statistics have suggested that for <a href=\"https:\/\/www.one-read.com\/\" rel=\"noopener\" target=\"_blank\">online publishing companies<\/a> things may not be as grim as they seem. <\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.one-read.com\/blog\/wp-content\/uploads\/2018\/02\/digiday-1.jpg\" alt=\"Online publishing companies\" width=\"768\" height=\"236\" class=\"alignnone size-full wp-image-126 mrgn-t2 mrgn-b2\" srcset=\"https:\/\/www.one-read.com\/blog\/wp-content\/uploads\/2018\/02\/digiday-1.jpg 768w, https:\/\/www.one-read.com\/blog\/wp-content\/uploads\/2018\/02\/digiday-1-300x92.jpg 300w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<p>Seeing how trends have unfolded for digital publishers over the past few years, it wouldn&#8217;t be a bad idea to invest in marketing your product using other promising platforms.<\/p>\n<h2>What Channels to bank on ?<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.one-read.com\/blog\/wp-content\/uploads\/2018\/02\/channels-to-bank.jpg\" alt=\"interactive content distribution platform\" width=\"768\" height=\"550\" class=\"alignnone size-full wp-image-139 mrgn-t2\" srcset=\"https:\/\/www.one-read.com\/blog\/wp-content\/uploads\/2018\/02\/channels-to-bank.jpg 768w, https:\/\/www.one-read.com\/blog\/wp-content\/uploads\/2018\/02\/channels-to-bank-300x215.jpg 300w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<h2>A Highly Effective Approach that Online Publishing Companies must give a try<\/h2>\n<p>The use of subscription based marketing has become a recurring trend in online marketing, and has turned out to be a highly effective way of targeting audiences and generating revenue without much investment. Targeting audiences with advertising over subscribed content is also more effective than using banner ads.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.one-read.com\/blog\/wp-content\/uploads\/2018\/02\/hubspot.jpg\" alt=\"Online publishing companies\" width=\"768\" height=\"236\" class=\"alignnone size-full wp-image-124 mrgn-t2 mrgn-b2\" srcset=\"https:\/\/www.one-read.com\/blog\/wp-content\/uploads\/2018\/02\/hubspot.jpg 768w, https:\/\/www.one-read.com\/blog\/wp-content\/uploads\/2018\/02\/hubspot-300x92.jpg 300w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<h2>Improving your Publications<\/h2>\n<p>While focusing on marketing, publishers simultaneously need to add value to their interactive publication and distribution in order to build a good reputation among subscribers. Efforts have to be made to improve and provide more to visitors and then use marketing to attract their attention and generate feedback.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.one-read.com\/blog\/wp-content\/uploads\/2018\/02\/publications.jpg\" alt=\"interactive content distribution platform\" width=\"768\" height=\"815\" class=\"alignnone size-full wp-image-149 mrgn-t2 mrgn-b2\" srcset=\"https:\/\/www.one-read.com\/blog\/wp-content\/uploads\/2018\/02\/publications.jpg 768w, https:\/\/www.one-read.com\/blog\/wp-content\/uploads\/2018\/02\/publications-283x300.jpg 283w\" sizes=\"auto, (max-width: 767px) 89vw, (max-width: 1000px) 54vw, (max-width: 1071px) 543px, 580px\" \/><\/p>\n<p>Online publishing companies have nothing to lose with ample avenues in the current industry set up for marketing, also constant improvement of digital publications and reach optimization can be easily facilititated through an interactive content distribution platform like OneRead.<\/p>\n<h2>Get in touch!<\/h2>\n<p>Looking for a trustworthy digital publishing solution? You can place your faith in <strong>OneRead<\/strong>!.For any queries write to us at <a href=\"mailto:info@one-read.com\">info@one-read.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook recently made an announcement that drove digital publishers into a state of shell shock. It made certain that businesses, brands or digital products wouldn&#8217;t receive any special priority in the news feed and user generated content would be given the primary preference.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25,24],"tags":[23,22],"class_list":["post-116","post","type-post","status-publish","format-standard","hentry","category-interactive-content-distribution-platform","category-online-publishing-companies","tag-interactive-content-distribution-platform","tag-online-publishing-companies"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.one-read.com\/blog\/wp-json\/wp\/v2\/posts\/116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.one-read.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.one-read.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.one-read.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.one-read.com\/blog\/wp-json\/wp\/v2\/comments?post=116"}],"version-history":[{"count":27,"href":"https:\/\/www.one-read.com\/blog\/wp-json\/wp\/v2\/posts\/116\/revisions"}],"predecessor-version":[{"id":737,"href":"https:\/\/www.one-read.com\/blog\/wp-json\/wp\/v2\/posts\/116\/revisions\/737"}],"wp:attachment":[{"href":"https:\/\/www.one-read.com\/blog\/wp-json\/wp\/v2\/media?parent=116"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.one-read.com\/blog\/wp-json\/wp\/v2\/categories?post=116"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.one-read.com\/blog\/wp-json\/wp\/v2\/tags?post=116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}