{"id":658,"date":"2020-12-16T12:06:16","date_gmt":"2020-12-16T12:06:16","guid":{"rendered":"http:\/\/www.one-read.com\/blog\/?p=658"},"modified":"2020-12-16T12:06:16","modified_gmt":"2020-12-16T12:06:16","slug":"how-pandemic-have-changed-the-reading-habit","status":"publish","type":"post","link":"https:\/\/www.one-read.com\/blog\/how-pandemic-have-changed-the-reading-habit\/","title":{"rendered":"How The Reading Habits Have Changed During The COVID-19 Pandemic"},"content":{"rendered":"

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\nCovid-19 has impacted the publishing industry drastically. As per the reports by Association of American Publishers (AAP), the total US book publisher year-to-date sales across all categories from January to June month were $5.7 billion, which shows a drop of 4.2% percent compared to the same six months of last year.<\/a><\/p>\n

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A majority of authors and publishers have been trying really hard to stay afloat and survive the crisis. And so, there is a dire need to know what the people are actually up to.<\/p>\n

As quoted by Jessica Flareau, Manager of the eCommerce division in Barnes & Noble,<\/p>\n

“As people around the country started social distancing we saw a strong pickup in online orders, orders for curbside pickup, and ebooks”<\/em><\/p>\n

Since the crisis cropped up, we must first understand how the reading habits of people have changed. As the lockdown and other safety guidelines were being followed on the global front, more and more people were forced to stay and spend time at their homes. On one hand, print media was facing a major decline and notable challenges, and on the other, online sales were getting bigger and more striking.<\/p>\n

The shut down of a large number of schools, libraries and bookstores due to the COVID-19 crisis has compelled people to stay at home, and so, it led to a major decline in print sales. And while businesses that are directly related to print media or are in a certain way, dependent on print sales such as authors, publishers, bookstores, and more, the challenges are here to stay for a while now.<\/p>\n

The reading audience, the ones that once used to go for printed materials, books and journals, are now placing orders online to get their desired book or journal. And that is the reason why in-person print sales have shown a major decline. <\/p>\n

There has also been a considerable increase in online print sales from autonomous bookshops and small bookstores too. For instance, there is a budding online retailer, Bookshop.org. Despite the inevitable pandemic situation and so many business closures, this retailer disclosed a phenomenal boost in sales. This was due to the independent bookstores that helped in navigating the customers to the new platform and bring in more sales in the process. The online retailer, in return, gave a portion of the revenue to local bookshop owners.<\/p>\n

Let us throw some light on the changes that were witnessed in the reading behaviour during the coronavirus pandemic:<\/p>\n