The Unconventional Approach to Content Marketing

Content marketing platform

With the increasing Internet penetration, there is a flood of information as every second person is ‘becoming’ a publisher. In such a scenario, it is becoming quite difficult for marketers to cut the clutter and indulge in active marketing for their product. Even if they manage to market their product somehow, the doubt on the impact of traditional marketing on ‘information consumers’ is significantly breeding.

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