In the present age of fake news, businesses look for effective solutions that can help them share content and messages directly with their target audience or employees. This is because traditional forms of direct marketing aren’t that reliable. Companies need something that’s both dependable and feasible. It may be in the form of an in-house magazine, flyer, brochure, training/learning material, financial report, catalog, or newsletter. Corporate publishing, in that sense, has come to the aid of numerous modern-day companies. And it has done much more than just providing a trustable direct marketing platform.
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Due to a host of distractions while using the Internet and attention spans getting shorter, holding on to your audience is becoming increasingly difficult. Keeping your viewers glued becomes all the more important when your digital content’s success is not just important for enhancing your ROI but because it shapes your business’ fate in terms of business strategies and goals.
Continue reading “White Labelled Reader Apps for Mobile: An Impeccable Way to Ease Corporate Communication”
Content is the reflection of an organization. No matter how well-framed your content is, if the technology/platform backing it is not advanced and feature-rich, it would pass unnoticed as is the case with innumerable content pieces.
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Many digital publishing businesses due to unsuccessful stints sometime decide to take the path of re-branding. To gain a strong foothold again is an uphill effort and needs a systematic solution that enables a businesses to make up for previous losses and also re-establish faith in the audience as a brand that delivers. A re-branding effort must be able to rekindle the fire of engagement and loyalty among customers.
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Digital publishing has found a new destination with cloud technology. Publishers are now equipped with a more real-time technology to create and modify content without worrying about working on a single device. Continue reading “Breaking Through Contemporary Corporate Publishing Challenges”