Will AI replace humans in the near future? That’s one of the raging questions these days. Machines nowadays are getting smarter and more advanced, so much so that they have actually started outrunning human mind. Or have they? As smart as these machines are, there are still some areas that essentially require human intervention. Take ePublishing for example. While many believe that artificial intelligence is likely to take over activities like report writing and raw content analysis, it is very unlikely to replace high-level decision making tasks like editing. But what AI can definitely do is increase the productivity of the editorial staff. Repetitive tasks that don’t require creativity can be offloaded with the help of AI.
Many digital publishing businesses due to unsuccessful stints sometime decide to take the path of re-branding. To gain a strong foothold again is an uphill effort and needs a systematic solution that enables a businesses to make up for previous losses and also re-establish faith in the audience as a brand that delivers. A re-branding effort must be able to rekindle the fire of engagement and loyalty among customers.
How measured is your digital publishing journey?Digital publishing has rapidly been growing over the past few years. According to Book Net Canada ” Online channels (which include websites, mobile apps, and ebook/audio retailers) accounted for 51.6% of purchases in 2017.” Continue reading “How Measured is your Digital Publishing Journey?”