It is often conceived that in order to be a famous and successful writer, you need talent but you also need a lot of luck. You have to become a ‘J.K. Rowling’ or a ‘Ruskin Bond’ to enjoy the fame and money that one aspires to have. Well, that is not the case anymore. The power of the internet is truly revolutionizing.
Continue reading “Understanding eBooks as a Tool for Marketing and Revenue generation”
2019 marks the end of a decade that witnessed notable transformations and innovations in the publishing industry. The sea-change resulted in the introduction of digital publishing platforms, formats, publishing standards, and regulations, etc.
However, such technological advancements in the publishing industry are favored by some; others are merely skeptical. The blog is addressed to those who are skeptical to make them understand how they can leverage technology to make a mark in the industry.
Continue reading “Online Digital Publishing: 2020 Trends That Might Surprise You”
Digital publishing has gained momentum over the past few years. In fact, according to Statista, the total digital publishing revenue in the United States turned out to be nearly 18 billion U.S. dollars last year. If you look at the average revenue per user in the U.S., it approaches 79 U.S. dollars per capita. This average value is constantly increasing, which indicates that the industry is only headed towards greater expansion. It’s no wonder since digital publishing solutions are way cheaper than paperback publishing and allow readers to easily access an unlimited number of books via a smartphone, tablet, PC, etc. Owing to these and many other reasons, most readers have now started preferring eReaders over a paperback book. And this is not just limited to leisure reading. Digital publishing sure has made a mark in the field of educational publishing and eLearning.
Continue reading “All You Need To Know About Popular Digital Publishing Formats”
With the increasing Internet penetration, there is a flood of information as every second person is ‘becoming’ a publisher. In such a scenario, it is becoming quite difficult for marketers to cut the clutter and indulge in active marketing for their product. Even if they manage to market their product somehow, the doubt on the impact of traditional marketing on ‘information consumers’ is significantly breeding.
Continue reading “The Unconventional Approach to Content Marketing”