With the increasing Internet penetration, there is a flood of information as every second person is ‘becoming’ a publisher. In such a scenario, it is becoming quite difficult for marketers to cut the clutter and indulge in active marketing for their product. Even if they manage to market their product somehow, the doubt on the impact of traditional marketing on ‘information consumers’ is significantly breeding.
Continue reading “The Unconventional Approach to Content Marketing”
Due to a host of distractions while using the Internet and attention spans getting shorter, holding on to your audience is becoming increasingly difficult. Keeping your viewers glued becomes all the more important when your digital content’s success is not just important for enhancing your ROI but because it shapes your business’ fate in terms of business strategies and goals.
Continue reading “White Labelled Reader Apps for Mobile: An Impeccable Way to Ease Corporate Communication”