Many digital publishing businesses due to unsuccessful stints sometime decide to take the path of re-branding. To gain a strong foothold again is an uphill effort and needs a systematic solution that enables a businesses to make up for previous losses and also re-establish faith in the audience as a brand that delivers. A re-branding effort must be able to rekindle the fire of engagement and loyalty among customers.
Continue reading “Making your Corporate Publishing Re-branding Venture a Reality”
How measured is your digital publishing journey?Digital publishing has rapidly been growing over the past few years. According to Book Net Canada ” Online channels (which include websites, mobile apps, and ebook/audio retailers) accounted for 51.6% of purchases in 2017.” Continue reading “How Measured is your Digital Publishing Journey?”