May 25, 2018, marked the enforcement of GDPR and the event caught several digital publishers off-guard who weren’t expecting the proposed radical reforms being implemented at such a short notice. Continue reading “How Digital Publishers Can Brace Themselves For The Impact of GDPR”
With an average millennial spending nearly 223 minutes daily using mobile in 2017 (source:Statista), it comes as no surprise that the ePublishing industry is spreading its roots.
Books, magazines, journals and all kinds of readable material are just flooding the internet through digital media. It is difficult to standout as a brand in this digital age unless, one is able to reinforce their business through different social media channels.
Continue reading “Carving Your Own Digital Publishing Path Amid Changing Market Trends”
With the increasing Internet penetration, there is a flood of information as every second person is ‘becoming’ a publisher. In such a scenario, it is becoming quite difficult for marketers to cut the clutter and indulge in active marketing for their product. Even if they manage to market their product somehow, the doubt on the impact of traditional marketing on ‘information consumers’ is significantly breeding.
Continue reading “The Unconventional Approach to Content Marketing”
Due to a host of distractions while using the Internet and attention spans getting shorter, holding on to your audience is becoming increasingly difficult. Keeping your viewers glued becomes all the more important when your digital content’s success is not just important for enhancing your ROI but because it shapes your business’ fate in terms of business strategies and goals.
Content is the reflection of an organization. No matter how well-framed your content is, if the technology/platform backing it is not advanced and feature-rich, it would pass unnoticed as is the case with innumerable content pieces.
Continue reading “The Right Way to Nail Corporate Digital Publishing”
With easy accessibility of information also comes the risk of an easy way of misusing it. Piracy and content theft not only lead to serious financial losses to the original source of information but also strip the related authority of its due credit.
Continue reading “Uncover New Opportunities with Secured ePublishing”
Many digital publishing businesses due to unsuccessful stints sometime decide to take the path of re-branding. To gain a strong foothold again is an uphill effort and needs a systematic solution that enables a businesses to make up for previous losses and also re-establish faith in the audience as a brand that delivers. A re-branding effort must be able to rekindle the fire of engagement and loyalty among customers.
Continue reading “Making your Corporate Publishing Re-branding Venture a Reality”
The new dawn of technologies has given immense impetus to the digital eBook publishing industry. While there are numerous formats out there which have brought ease to the process of content creation and distribution, there are differences in preferences of stake holders. Continue reading “Why Standardized Digital Content Publishing Works Like a Charm”
Corporate communication has evolved significantly with the use of current technologies and media. Corporates across the globe are nowadays unfazed by distances and within each others reach. Despite reaching out to every nook and corner of the world, creating material for communication is a bit tricky. Continue reading “Allow OneRead to Address your Corporate Communication Concerns”
